7 Reasons to Use Social Media to Grow Your Business:
1. Boost Digital Exposure: Social Media is a great source of enhancing your visibility on a worldwide scale.
2. Showcase Your Brand: Regular updates and branding will make people remember you. 90% of marketers find social media to be an effective branding method.
3. Efficient Customer Service: Social media is an effective place to provide positive customer experience for your business.
4. Develop Trust: Brands are able to create a community of loyal and active customers.
5. Build Relationships: Research has shown that 72% of consumers trusts reviews and responses by other users.
6. Minimize Cost: Social media is a low cost, high value approach for your business.
7. Increase Sales: More than 50% of marketers report increase in sales after using social media.
6 Careers Social Media Has Created:
1. Social Media Strategist: The strategists work on creating a public profile for companies, and help develop an interactive business – customer relationship. It’s marketing by humanizing a company through online social interactions.
2. Blogger: Bloggers are influencers, they represent the voice of the people and they can make or break a brand. Bloggers are crucial for receiving online attention.
3. Digital Security: These people deal with the code and technical aspects of online presence. They focus on finding bugs, hacks and security vulnerables.
4. Online App Developer: Social media continues to evolve and many unexplored niches will be found. The demand for fresh and creative ideas continue to keep the app developers busy.
5. UX Designer: A good website provides a good experience to the users. UX designers create the layout and aesthetics of a site, they are bridge builders between the users and the platforms.
6. Digital Marketer: A Digital Marketer focuses on the critical task of studing internet trends and using them cleverly to draw traffic to a particular site.
Local Business & Social Media
1. It’s not Just Business, It’s Personal: Research has shown that social media marketing can expend your horizon. Engage with your audience and you will see them grow into an active loyal community.
2. Customer Support: Social Media is an efficient vehicle for customer service. Monitor and respond to your customers to give them a favorable experience, they will feel more connected and develop trust.
3. Quality over Quantity: Commit to one or two social platforms and do a good job interacting with your audience.
4. Paid Advertising: If your budget allows, consider advertising your page on social media. Many platforms provide effective advertising methods that will increase your business exposure.
Visual Content is Key:
1. 40% of people respond better to visuals.
2. Visual content get 120% to 180% more engagement than plain text.
3. Visuals are processed 60,000X faster than text.
4. Viewers are 85% more likely to purchase a product after watching a product video.
5. Visuals give a sense of personality to your brand, making easier for people to remember you.
How to Grow Your Brand with Pinterest:
1. Feature Your Forte: Remind them what you’re all about, be as irresistable as possible. Every field and product can be highlighted, visualize your niche to make it stand out in the visual nature of Pinterest.
2. Include Price Tags: Pinners aren’t just looking for creative inspiration. They’re also ready to buy. Pins with prices get 36% more buying rate than those without.
3. Interesting Facts: Share exotic information that is related with your brand or product. Those who click through are most likely interested in your products and company, and therefore are good leads.
4. Get Influencers: People buy from people, they trust the word of mouth. Many brands partner with pinners who have a large following, and in return done wonders for the company.
5. Call to Action: Involve pinners to take part in pinning your products, and in return reward or commend them. This is a cheap, lively and interactive marketing strategy that is full of fun.
6. Be Creative: Pinterest is a visual jungle, being creative is what separates you from the rest. Bring your company culture to the platform and capitalize on being different.
Why Use LinkedIn:
1. Look Professional: LinkedIn helps you establish your company, yourself and your employees as experts in the industry.
2. Longer Client Lifecycles
3. Stay Connected
4. Keep Track of Competition
5. Enhance Global Visibility
6. Attract Business Clients
