3 Methods For Driving Traffic From Pinterest
Did you know that Pinterest can be used to drive traffic to your website?
Recent research indicates that it is growing rapidly as a tool to boost your social media presence and drive traffic.
According to Shareaholic’s Traffic Report, Pinterest drives more than three times the traffic of Google Plus, YouTube, LinkedIn, StumbleUpon, Reddit and Twitter combined.
But in order to get that traffic, you have to use the right methods.
Just pinning your content will not help.
The most important things on Pinterest are the images themselves.
So make an extra effort to create compelling and irresistible images.
Once that is taken care of, you can focus on how to drive traffic using Pinterest.
Here are three actionable methods that can help you.
1. Add a Pin It Button to Your Website
The first thing you need to do is to add a Pin It button to your website that will appear on every piece of content having an image.
You can do it just like you add any other social media buttons.
Doing this will help visitors to share your content on Pinterest that they find interesting.
And when they do so, their followers will also see it and further share it.
This way, your content will gain popularity and credibility.
2. Make Your Board Easily Searchable
Creating the board on Pinterest is not sufficient.
You have to make it easily searchable.
Name your board same as your website or blog name.
Also add description, taglines and links that tell people what your blog and board are all about.
It will also make it easier to find your board on Pinterest as well as search engines.
But make sure you don’t stuff your description with keywords just to rank higher.
Keep in mind that, ranking in searches will be of no use if you turn off your potential visitors.
3. Improve Engagement
You need to engage people to get traffic to your website.
Regularly share images that are not only compelling but also invoking curiosity and interest in the viewers so that they click on it and go to your website.
Also do research on your followers’ interests and the kind of images they like and share.
Recently Pinterest has introduced the feature of Rich Pin.
You can use it to add descriptions and specific information to your images to tell people more about the content they link to.
You see, if used the smart way, Pinterest can be a great source of referral traffic.
If you implement the methods described above, you can attract a lot of visitors to your website.
But make sure you post images that are highly specific and relevant to your niche. This will help them to rank in searches and they will engage more viewers.
3 Simple Strategies for Marketing on Pinterest
Pinterest is a pin-board-style social network that connects everyone through things that people find interesting.
The social website allows its users to create, manage and browse other pin-boards and re-pin or like posts.
Not only that, but the site also allows users to share the ‘pins’ on other social sites such as Facebook and Twitter.
Being referred to as one of the swiftly growing social networks, Pinterest is indeed becoming a social media platform for online marketing opportunities.
Moreover, many are not aware that it is not only a photo sharing site but a video sharing site as well.
Moreover, the social site has already added Video platform that contributed to the growth of the site.
To fully utilize the advantages of Pinterest, below are the three tips for marketing on Pinterest that marketers can follow.
Create a complete profile:
With the Video platform, pinners can now upload and customize video thumbnails.
To do so, one must select an image that would catch the audience’ attention at the same time appropriate for the video uploaded.
Moreover, Pinterest allows users to create a few “pin-boards.”
A marketer may choose to post videos on separate pin-boards and place a creative description rather than titling “videos”.
Besides, do not leave the description field blank upon uploading a video.
Besides the eye-catching thumbnail, most people would like read descriptions to know if it’s worth to watch.
Make sure always to describe what the video is about.
The pinners browse and pin their interest on a daily basis, and most do it every hour.
Clearly, they can’t be stuck on watching videos that are too long and, in turn, bore them.
It is essential to post videos of reasonable length to ensure that Pinners will watch it from beginning till end. However, there are exceptions to that rule. Demo or do-it-yourself videos can be reasonably long since it gives instructions that people find helpful.
Include the Pin button to pin images that are interesting:
This is a simple way to connect with other Pinners or business pin-boards.
First it gives a link to a person’s or company’s Pinterest account.
Second, Pinterest follows button allows users to follow another user.
Third, it enables users to interact with other users through comments and likes.
Lastly, it tempts Pinners to re-pin a post.
Thus, it increases marketing opportunities.
Besides asking and allowing others to follow and re-pin videos, one should also re-pin other user’s videos.
In fact, re-pinning helps Pinners build their network of followers.
However, it is essential to choose the ones to follow and re-pin.
A good way is to find influential people in the same industry and reach out by following them and re-pinning appropriate videos.
Create a specific Pinterest video Campaign:
There are brands that have started creating video campaigns on Pinterest that encourages re-pinning their posts.
Some even created a contest to submit a photo about certain topics.
It is an effective marketing strategy that helps increase brand awareness just through pinning.
6 Tips for Pinterest Marketing in Just Minutes a Day
Pinterest marketing can take too much time if you don’t implement the right strategies.
A comprehensive Pinterest marketing campaign can deliver amazing results with very little effort.
Here are 6 tips to help you market on Pinterest in just minutes a day.
1. Repin Each Day For A Few Minutes
You should take at least three minutes each day to repin and curate to your Pinterest boards.
Type in keywords for your niche in Pinterest search and based on your initial search, you will see additional search terms.
Click on one of the words under the search bar and you’ll be able to add them.
This makes it easier for you to find the best content that you can share.
2. Schedule Pins
This is one of the best strategies to keep your account active during weekends.
It is recommended that you do this for at least 5 minutes on Fridays after posting your daily pins.
When Scheduling pins you can choose a number of tools including Tailwin, Buffer or Viralwoot to post images.
Tailwind is a better option as it allows you to schedule pins through your browser extension.
3. Follow Pinners In Your Industry Or Niche
To ensure a successful Pinterest marketing campaign, you need to follow relevant pinners in your industry or niche.
Ensure that you follow 3 to 5 pinners every day.
But you should avoid following just anyone.
Ensure that you review the profile of a pinner before following him/her.
Spare sometime in the course of the day (at least 5 minutes) to search for new pninners.
4. Comment On A Pin Every Day
Always check out for relevant pins you can comment each day.
You can like many pins but if a pin inspires you then you can contribute something to the conversation.
You should make at least one comment each day.
Make the comments as short or as long as you want.
But you should ensure that your comment is not self promotional.
5. Create Your Own Images
Create your own images and pin them to your Pinterest boards.
These could be images that can be used with stand-alone graphics or blog posts.
It is recommended that you do this all in one sitting.
This saves time in production and concept.
6. Generate Content Ideas Using Analytics
Ensure that you review Pinterest analytics at least once a week.
Evaluate your click progress, impressions and repins.
This will help you know which images and boards are attracting more attention.
7 Pinterest Tools for Automation
If you are promoting your business through Pinterest, then you need to look for time-saving tools that will automate your marketing strategy hassle-free.
There are many tools and services which can streamline the way you find and pin your content on Pinterest.
Let’s have a look at seven major Pinterest tools that can be helpful to you as an online marketer.
1. Trigger Pin Posting With the IFTTT
If This Then That (IFTTT) service can allow you to freely automate tasks between different platforms such as apps, tools and social networks by creating recipes.
You can easily trigger tasks based on when you like a pin on Pinterest, either from your profile or when you post any pin to your profile.
Also, you can easily set up triggers from other channels that can lead to pinning of an image to a specified board on Pinterest.
The IFTTT features more than 200 channels but you need to look for those that are image-centric and identify ones that can perfectly combine with smart automations for Pinterest.
It’s one of the easiest automation tools you can use when designing an effective marketing strategy.
2. Schedule Pins with Buffer
If you’ve been scheduling social media updates though Buffer, then you can use the same to schedule pins to your pinterest board.
For it to work effectively, you need to connect your Pinterest account, then create a schedule that will dictate when you would like pins to be published on the specified Pinterest profile.
3. Pin on the Go with Pinterest App
This is a Pinterest app designed for iOS and Android devices that allows users to add images to their Pinterest boards from anywhere and at any time.
The app also makes possible sharing of photos taken from the smartphone to Pinterest board.
4. Inspirational Viral Tag Pins
Apart from giving you the Buffer-style scheduling and design of queuing posts, ViralTag can allow you to add some inspiration for the things you share.
The platform also connects to Facebook, Twitter, Instagram, LinkedIn, Pinterest and Tumblr.
This tool allow you to create a one sharing schedule for all your connected accounts unlike the case with Buffer where you have to create a schedule for each connected account.
5. Tailwind for Creating and Scheduling Pins
Tailwind has been a major platform for marketers, brands and agencies who want a perfect tools to schedule pins and analyze trends.
Under this platform, you can easily pin images by dragging and dropping them on the board with the help of Chrome Extensions and/ or syncing instagram.
6. Immediate Pinning Of Content Courtesy Of Pinterest Browser Buttons
Pinterest offers a variety of browser buttons that support Mozilla Firefox, Google chrome, Internet explorer as well as safari.
This option can help you to pin images easily from your blogs or websites to your Pinterest boards.
A browser button is a must-have tool as it will help complement other pinterest tools.
7. Achieve Automated Pin Publishing With Sendible
For easy automation and publishing of pins on pinterest, Sendible can be the ideal tool to go for.
This service allows you to connect RSS feds right to your account as well as automatically publish news items to more than 20 established social networks, bookmarking sites and blogging platforms simultaneously.
Sendible gives you the option of publishing pins immediately or adding them to a queue to publish at times that you specify.
So the platform automatically selects the image from the URL selected with no additional steps required.
7 Tips To Optimize Attention On Pinterest
1. Standout:
Standing Out does not mean standout, it means to stand out while fitting in with other.
To be noticed you have to be unique, and there is a difference between different good, and different bad.
Being unique makes you prominent, and when you are promoting a company or your blog you have to be different.
This will give you an advantage of being noticed, and you will get pinned.
Check out why people are using Pinterest, and build your board according to that.
The best and easiest way to stand out is to be genuine.
2. Analyze Your Activities:
This point is special for people using Pinterest for marketing purposes.
Through analyzing you can decide how much time and money should be invested in this.
There’s a service by the name of pints, and it helps you manage multiple accounts, and it monitors the amount of traffic.
If you use the service pin reach, it will show you the most popular pin-boards, ratings and scores, and trending pins.
Pin-puff helps you track your score, and spy on your competition, as it only requires an email and Pinterest username of anyone.
3. Appealing:
Anything unappealing to the eye is not preferred by anyone, and most people judge things by looking at them.
If the thing looks appealing people go for them without a doubt.
Make sure that your board’s designed well, and you post quality content.
When your board’s more appealing than others, people will like you and follow you, which will increase your network.
4. Get Social:
The ending point is that everyone wants more followers on Pinterest, it does not happen automatically.
It’s more of a slowly progressing event and requires an effort.
As discussed before, about getting creative and being original.
Your board need to be well-organized, and with catchy or funny titles.
Another way is to help other people promote their stuff, like a comment, and share their views.
This will give out a friendly message, and people will start to do the same for you.
To get more followers, be sure you share your Pinterest on other social networking sites.
5. Updated:
Keep in check with the growing trend, and hot topics for discussions.
Also, check for the hottest and happening thing going around on Pinterest.
Keep changing your board, according to new trends, and things that will attract people’s attention.
Pinterest offer you a facility called popular, and it gives the latest pin so you can redesign your board.
6. SEO:
Pinterest’s gaining more popularity and users by the day, and this means people are using it for SEO purposes.
To get a higher ranking on search engines, you’d have to think of it as a linkable asset.
The thing to do is check your site for any and all images that can be pinned.
Look for things like infographics, graphs, charts, blog pictures, and covers of eBooks.
When creating the board use keywords, and exact descriptions.
An analysis said; there’s a way where each pin can get you three backlinks to your site.
7. Learn From The Mistakes of Others:
As, Pinterest is growing, there are more and more ideas every day out there for you to look at and learn.
If necessary, take notes, on different works done by others.
Success is repeatable, for example, if someone’s succeeding for an idea, then there’s a chance that you will succeed too by using that idea.
The best way to learn about Pinterest’s to start using it.
You can read more about it, but when you start to use it, the experience will be much different from what you expect.
When you are using Pinterest, make sure you keep these tips in mind as they will help you grow.
These tips will surely help you as you will have some idea of what you are getting into.
How to establish a brand on Pinterest
Pinterest is a platform where users are allowed to share and save their content in pin boards.
It is a discovery engine where people go to find ideas, get inspired share visuals and ideas and to connect with each other.
When you create a Pinterest profile and board for your business, you are basically building a visual portfolio of the things you love and that inspire you.
Unlike social media, posts that only lasts for a few minutes; 24 for twitter and 90 for Facebook, Pinterest pins last for more than 153,000 minutes.
This gives you the assurance that as many people as possible will see your posts.
It provides you with long- term traffic, something your business needs.
Build good relationships with influencers
Pinterest have influencers.
These are people or businesses that already have the attention of the audience you are targeting.
Once you have established an influencer, follow them and re-pin their content.
Be careful not to overdo it so you seem like a stalker.
Also make thoughtful comments on the materials they post.
This is the first step in establishing a good relationship with them.
It will also give you the chance to tap into their audience as people may click on your name to know who you are.
Use the boards for your business
Using Pinterest, like using many other social media platforms it is easy to be carried away by just how casual everything looks.
If you do get carried away, you lose the opportunity to create boards that are informative and that reflect your business.
Making many boards that give information on your business, what you do, where you are located, what people should know about you and a guide on how to buy good products will help other Pinterest followers find you easily without getting bored with the mix of information.
Use rich pins
At one point or another, you will have pins that you will want to add more information about.
Say maybe you have a 1000 word article on a particular pin, you will not want to post the whole article on Pinterest, it may bore people.
Instead, you could put a rich pin where you give your audience the title of the article, the name of the author and the link to where they can find the article for themselves.
It is a great way to give your audience more information on pins that could be of interest to them. It is also a way to get more traffic to your business’ website.
4 Easy Ways to Use Pinterest to Drive Traffic
Popularly referred to as visual social bookmarking site, Pinterest is an online “scrapbook” that allows users to upload or paste videos and images from websites to form collages.
Similar to other social networks, you can share and re-post content as well as follow others users.
Using Pinterest to Drive Traffic
The following four ways will help you learn how to use Pinterest to drive traffic:
Select Images
Pinterest is all about images.
Yes, it may seem a bit counter-intuitive to provide stunning visuals when you want Pinners to read.
Nevertheless, great images are one the effective ways to attract people to click through to your website or blog post.
Imagine Pinterest as a lusciously enjoyable glossy magazine, filled with appealing eye candy.
To capture the reader’s attention from the site, it is advisable that you make the visual appeal of your Pins stand out.
Moreover, you should invoke your Pins to click through to your site or blog post.
Create Lifestyle Related Boards
You certainly have some Boards on your BPA (Business Pinterest Account).
If not, you need to stop reading this and create Boards, which resonate with both your market and your business.
Pin it full of mixed content such as lifestyle images, household tips, and products, among others.
Remember, the content should revolve around the theme of your Board.
For instance, when you Pin blog articles this way, it is important to include:
· A link directly to your blog article
· A quote or brief summary of the article that relates to the Board theme
· An outstanding image that connects with the theme of your Board
Engage on Pinterest
Like any vibrant social marketer, you need to engage with your Pinners.
Engaging on Pinterest is beneficial, especially when you desire to turn your Followers into your blog readers.
The more you connect with people on Pinterest, the more likely they will also want to engage with you on your sites and blog.
But, how do you engage on Pinterest? With the following tips, you will successfully engage on this site:
· Ask questions, which are answered in your website or blog
· Be sure to Pin good, relevant and original content
· Return the favor by following your Followers
· Pin often and on a consistent basis so Pins get seen in the feeds of your Followers
Create a Contest Board
Post an engaging and interactive content on your blog or website.
Run contests directly on your site or blog, and then Pin it to your contest Board on Pinterest.
When you host a contest, say on your blog, your aim is to drive traffic directly to your site.
Garner more participation by promoting it on your Pinterest site.
Contests are very engaging, and they will help you drive a lot of traffic using Pinterest.
Summary
Pinterest is no longer designed for images only.
Today, the site has an active community of diverse readers.
Use the above tips to grab the developing opportunities on Pinterest and expand your global boundary through this site.
Optimizing Your Blogger Outreach on Pinterest
I don’t think there’s anyone who hasn’t heard of Pinterest, but in case you’ve been living under a rock, Pinterest can be explained as a free website which allows users to register, upload, save, sort, and manage images (known as pins) as well as other media content (such as videos and images).
These collections are known as pinboards.
As a user, you can browse the main page for other content that takes your interest – and pin it – get it? Pin – interest.
Pinterest drives sales and generates millions of dollars for the some 500 000 business providers on Pinterest – these are the guys that are getting it right.
Pinterest was founded by 3 gents (Silbermann – CEO, Sciarra and Sharp) and is funded by a small (smart) group of entrepreneurs and investors.
Fast Facts:
• Pinterest has over 70 million users
• Each pin is worth approx. 78 cents in sales
This is one market worth tapping into and as a business or service provider, it is vitally important to get it right.
Getting it wrong, results in lost sales and a tainted brand name.
We also know that building your brand takes hard work, sweat and sometimes, tears.
Optimizing Your Blogger Outreach on Pinterest is the single most important action item on your to do list for today!
How do you go about doing this? Where does one start?
First off, know the category champions and see where your product or service fits in.
The more popular categories are:
• Food & Drink
• DIY & Crafts
• Home Décor
• Women’s Fashion
• Fitness
• Technology
• Inspirational Quotes
• Humour
• Travel
Next, it is important to know your audience and how they browse, how they shop and when they let their hair down.
Did you know that the most pin traffic is generated on Saturday mornings and on work weekdays between 2 and 4pm?
This tells you that your customers love to browse for inspiration over a cup of coffee during relaxation time.
Know the laws of attraction:
Are you aware that light images are 20 x more attractive to Pinterest users as compared to darker images, and that the best pixel size for this purpose is 736 x 1102.
Advertise your prices – people want to be drawn in!
They want to buy your product and it’s your job to help them do that by utilising a few tips and tricks on Optimizing Your Blogger Outreach on Pinterest.
• Be authentic
• Be highly relevant
• Use links
• Be customer focused
• Have great content
• Visually engage your customer
• Be professional
• Be unique
• Own your niche
• Build relationships
I trust this information will help you in Optimizing Your Blogger.
Pinterest SEO Tips to Develop Backlinks to Your Site
Even though Pinterest is a new social networking site, it is growing at a fast rate and gaining huge popularity on the web.
The site has an active, fun base of users who visit it daily due to its unmatched layout and unique content sharing system.
Just like other social networks, it allows individuals and business owners to post and share all types of content with other users.
As for most online businesses, the fastest and easiest way to promote their services is by the use of SEO marketing tools, such as natural link building.
In addition, people always link to sites that have relevant content and if the audiences found the content relevant, they will share it.
This increases your brands popularity.
The following are tips on how to get backlinks from Pinterest SEO:
Have a verified account
In order to get Pinterest backlinks, you should have a verified account on Pinterest.
You will therefore get a follow link from Pinterest, which is seen as a bonus traffic generation tool.
Ensure that the content you are sharing with your audience is relevant and easy to understand, as it will have more repins.
The more your content get repined, the more backlinks and traffic your site will get.
Comment on worthy and relevant blogs
Use Pinterest search to identify particular keywords and even comment on them.
You can also do this by categories on boards, pins, or pinners, and this will help build your credibility on such subjects.
Another benefit of commenting on other blogs is that you will be able to add a link or more links back to your site.
Commenting on relevant blogs can also develop more backlinks to your site, and you get the opportunity to become a guest blogger.
Use keywords targeting to rank your boards and pins on popular search engines
Pinterest pages ranked high and with relevant keywords have a chance of getting high quality backlinks and boosting your Pinterest SEO.
With Pinterest, it is important to avoid the use of hashtags and instead use searchable keywords to describe your images.
However, when using hashtags, do not stuff them on your page, but use them only on certain words to highlight them.
Learn more from your competitors
It is always easy to learn what content is being promoted or re-pinned from by your competitors on Pinterest.
You are also able to know those who repin their content from their websites directly and use this to your advantage.
You can achieve this by going to Pinterest source URL: http://pinterest.com/source/domain.com and you will be able to discover what content have been pinned from your competitors’ websites and domain.
Pinterest and Increased traffic to your business website
Pinterest is a site that allows you to share pictures and videos online that you find interesting, inspiring or that you have need of in the immediate or near future.
Pinterest is fun and very beneficial when you share it with others; when you belong to other boards or your boards have many followers.
Pins on your board or others can be liked, shared within Pinterest boards or you can integrate them with other social media sites.
Pinterest if utilized well can add value to your business.
Social media is a great tool that is used for lead generation or to increase traffic to your website.
Pinterest not only has features that are beneficial to you at a personal level but can be a social media tool.
Let us explore some Pinterest strategies that drive big traffic to your website.
1. Create boards that target specific audiences.
Make sure that all your boards on Pinterest target your market or a potential market segment. This translate to a larger market reach.
2. Offer meaningful content.
Offer this content to all your boards visitors or followers either as a video or a series of photos.
You do not have to share all the details but something that will raise their interest.
Make sure that the content is high quality, free, valuable to all your Pinterest visitors and covers a wide variety of topic.
Tweet, post and share this content that is available on your business website.
Exposure to your website and the services or products will increase the more you pin and others pin your content.
3. Embed or integrate your website link.
It is a sure way of increasing the traffic on your website.
Especially if the pins are related directly to what your business offers and while targeting your audience or a potential one.
Even when your pins are seen or watched on a different page, the user can quickly access your business website.
4. Promotions, contests and giveaways.
A sure way to improve traffic on your Pinterest page and website is by offering giveaways to random.
Make sure that the giveaway or prize is genuine and can be independently tracked by the visitors.
It is a guarantee that your site will be considered authentic and not a hoax.
If this is a subsequent promotion, make sure you adequately publicize previous promotions and winners.
5. Business Communication.
Use Pinterest as to release all your business news.
This means that with a wider circulation of your pins containing news about your business, the higher the traffic to your business website.
These strategies when utilized to the maximum will very easily improve the traffic on your website.
