5 Questions You Need to Ask Before Creating a YouTube Channel

If you’ve been considering starting a YouTube channel for your business, however before you can pick up your camera or choose a new username it’s essential to ask yourself some questions.

The following five questions will help you start thinking about your goals and will get you on the right track to be successful on YouTube.

Why Do You Want to Start a YouTube Channel?

This is probably the most critical question that you need to ask yourself before you get started on YouTube.

Do you want to drive more traffic to your company website? Are you looking to gain more exposure and recognition for your business?

Do you have a passion for video production? All of these are excellent reasons for wanting to start a YouTube channel.

However, if you are just looking to go viral and make a lot of money, then you need to rethink things.

Should I Upload Commercials About My Products & Services?

Most people end up on YouTube because they want to be entertained, informed, and educated, not to watch commercials.

The idea behind YouTube success is to make helpful and informative videos that enhance the image of your company without being overly promotional.

Creating how-to-videos, review videos, and tip videos can help build your authority without having to sell your products or videos.

How Should I Describe My YouTube Videos?

The descriptions for your videos need to be concise and should include your company website’s URL in the first sentence of the description to encourage your viewers to visit your site.

You also want to be sure to include keyword search terms in your descriptions to make your videos easy to find by your target audience.

Should I Produce My Own Videos?

Whether or not you produce your own videos or hire a production company will depend on how much money and time you want to invest.

If you have limited resources, you can shoot a video with your smartphone or an HD camera.

However you shoot the videos, you want to make sure that you upload new videos often.

If you can post a new and exciting video every week, you’ll be able to grow your views and subscribers quickly.

Should I Allow Comments on My Videos?

Letting people comment on your YouTube videos will encourage them to share their experience with your company and shows that you are open to feedback.

You can have the comments automatically displayed, or only after you’ve approved them.

Starting a YouTube channel for your business is a great way to create brand awareness and grow your business.

Asking these questions before you start your channel can put you on the path for success.

5 Tips for Starting a YouTube Channel That People Want to Watch

Whether you’re ready for it or not, video is the future of the Internet.

In fact, by the year 2021, video will make up 82 percent of all traffic.

If you want to take advantage of all that video has to offer, then you need to start a YouTube channel for your brand or business.

Here are five tips for starting a YouTube Channel that people will want to watch.

Invest in Ideas and Concepts, Not Equipment

The only equipment that you need to start a YouTube channel is a smartphone.

What you probably are lacking is a great idea and concept for your channel.

If you want to have a successful YouTube channel, then you need to spend some time figuring out your niche.

You can start by writing down 25 to 50 ideas for videos.

Think about titles for the videos and search YouTube to see what comes up and see what your competition is doing.

Keep Your Videos Short

Viewers today want bite-sized chunks of information. Unless you know what you’re doing, you won’t be able to be successful by producing videos that are more than two minutes in length.

When you’re first starting out, viewers don’t know you. The only thing they have to judge whether they’ll watch your videos is the title, thumbnail, and length.

Design Thumbnails That Pop

The only thing you have to market your videos when you’re first starting out is the thumbnail.

While YouTube uses your descriptions and tags in its search index, the only thing you have to separate yourself from the other videos in the search results is your title and thumbnail.

This makes it extremely important for you to make sure your video thumbnails stand out.

Title Your Videos with Humans and Search Engines in Mind

The same SEO techniques that you use on your web page also apply to your YouTube video titles.

You need to make sure that your video titles not only grab the attention of viewers but that it includes relevant keywords to catch the attention of the search engines.

Also, the first two lines of your the descriptions are usually shown on the search results, so make those lines count.

Engage Your Audience Through Comments

The last thing you want to do is be a nameless and faceless entity. YouTube audiences want to connect with their favorite channels.

One of the easiest ways to do this is to engage with them in the comments section of your channel.

While it can be time-consuming, it will be well worth the effort you put in when you start to gain more subscribers.

Starting a YouTube channel that people want to watch isn’t difficult.

While it will take some time and effort on your part, keeping these five tips in mind as you move forward will help ensure that you’re successful.

4 Mistakes You Should Avoid Making With Your YouTube Channel

As you start your new YouTube channel, you probably already have an idea of the few things that you need to do to be successful.

However, just as essential as it is to know what to do, it is equally important to know which mistakes to avoid.

Here are four mistakes that you need to avoid when you start your YouTube channel.

Mistake #1 – Avoiding Your Audience

Your audience is the only reason why you have a YouTube channel in the first place.

Without them, you will never find success.

If your audience asks you questions or leaves you feedback in the comments section of your videos, then you need to reply to them as often as possible.

You need to make sure that you respond with thoughtful answers that fit the question being asked.

The more that you engage with your viewers, the more connected they will feel with your business.

Mistake #2 – Not Optimizing Your Video Titles

Google acquired YouTube in 2006, which makes a lot of sense that both search engines would use titles in their search algorithms.

If you don’t include relevant keywords in both your title and video description, your audience won’t be able to find you in the search results.

You need to make sure that you create unique and engaging titles that incorporate relevant keywords so that your videos can appear higher up in the search rankings.

Mistake #3 – Not Branding Your YouTube Content

If you fail to brand your videos, it makes it that much harder for your viewers to recognize videos that you’ve produced.

This is especially true when they are viewed on other social media platforms, blogs, or websites.

Properly branding your YouTube videos is relatively easy and is incredibly useful.

You can do this by adding a branded intro to your video, displaying your brand in the video background, or showcase your merchandise.

Mistake #4 – Not Customizing Your Thumbnails

YouTube allows you to choose any thumbnail that you want for your videos, which is what will show up next to your video title in the search results.

If you don’t choose your own thumbnail image, YouTube will assign it a random thumbnail.

To better engage your viewers you want to make sure that you add your own custom image that best represents each specific video you produce.

When you’re building your YouTube channel, these are four things that you need to avoid.

Keep this in mind, and you’ll be well on your way to growing a successful YouTube channel for your business.

4 Tips to Follow When Planning a Successful YouTube Channel

It takes a lot of time and effort involved in making a successful YouTube channel and chances are high that you won’t become an overnight success.

Building a successful YouTube channel requires a blueprint so that you can stay on track.

Here are four tips to follow when planning a successful YouTube Channel.

Tip #1 – Define Yourself

Before you can start to create your blueprint, you need to know who you are, what you like, and how you want to present yourself to your target audience.

Defining yourself and creating your brand is critical for creating and maintaining a successful YouTube channel.

You need to focus on something that you’re knowledgeable or passionate about. As long as you do what you love, and do it well, you’ll be able to attract an audience.

There is no end to the things that you can do on YouTube, so go out and find your path.

Tip #2 – Define Your Capability

Content on YouTube that has a higher production quality tends to get more views.

However, it is possible to make great content at all levels of production; you just need to find a way to take advantage of your skills and the equipment that you have.

You won’t be able to shoot the epic fantasy battle scene if you only have an old camcorder from the 90s, but you could use that same equipment to talk about or review an epic fantasy battle scene.

Make sure that before you start to plan and create content that you take your gear and capability into account first.

Tip #3 – Define Your Audience

The most important part of having a YouTube channel is creating a good relationship with your audience.

It will single-handedly decide your success or failure. Everything that you do needs to be focused on building your target audience.

As you develop a relationship with your target audience, you’ll start to build demographic information that can help you tailor your content so that you can appeal to a broader audience.

Tip #4 – Create a Content Schedule and Stick To It

The key to starting and maintaining a successful YouTube channel is consistency.

Upload strong content regularly is much more important than having infrequent, mind-blowing content.

Regular content can help keep your audience’s attention on your channel making it much easier for you to develop a relationship with them.

Starting a successful YouTube channel isn’t tricky.

Keep these four tips in mind as you plan your YouTube strategy, and you’ll be well on your way to finding YouTube success.

5 Easy Steps to Grow Your YouTube Channel

YouTube has become one of the most visited websites online with more than 1.9 billion active users per month, and second only to parent company Google in terms of daily searches on the site.

On the surface, you might see YouTube as a place to watch music videos, tune into a favorite vlogger, or stream video games online, but it is so much more than that.

YouTube is an untapped goldmine for people to make money online quickly.

If you’re looking for ways to grow your YouTube channel for your business, here are five easy steps to reach your goal.

Have a Purpose

You need to have a clear objective and purpose for starting a YouTube channel.

It takes more time to grow YouTube channels compared to other social media platforms, but knowing why you want to create video content can help you stay on track when things don’t seem to be moving forward.

It is imperative that you know your purpose for starting a YouTube channel if you want to find success.

Optimize Your Video Descriptions and Titles

As the second largest search engine, the best way for your videos to be found on the platform is to make sure that your descriptions and titles are SEO optimized.

Determine the best keywords to use that are relevant to your industry and make sure to include them in your descriptions and titles.

You also want to look at what currently exists and what the top ranking titles are in your industry.

Use VidIQ and TubeBuddy for Your Video Tags

Just like with your descriptions, you want to make sure that all of your videos use keywords as their tags. This will help to improve the discoverability of your videos.

Two tools that can help you with this process are TubeBuddy and VidIQ.

Both tools will provide you with recommendations for tags that you can insert into your videos as well as show you how your video ranks for set tags.

Use How-To Videos to Teach Your Audience

There are two reasons why people find themselves on YouTube, to be educated and entertained.

Rather than producing the same boring videos demonstrating your products or sharing your insight, why not create How-To videos to help educate your audience.

Think about what you can teach your audience and develop videos around your skills.

Outsource What You Can’t Do

If you don’t know how to edit video, or you don’t have the equipment you need to produce high-quality videos, outsource the work to someone who does.

If you need content, consider hiring someone who can shoot and edit videos for you and bring them in once a week.

It can be a lot cheaper than you think and will save you the time and frustration from doing it yourself. YouTube has become a powerful tool for small businesses.

Following these five easy steps can help you grow your YouTube channel and find success.

6 Qualities Your YouTube Channel Must Have to Be Successful

Since 2006, when Google acquired YouTube, the video platform has continuously been on the rise.

Today, not only is it the second largest search engine, after Google, but it is also the third most visited site on the Internet.

This has created some exciting new opportunities for business owners who want to reach a broader audience.

Here are six qualities your YouTube channel must have if you want it to be successful.

Consistent Posts

The most successful YouTube channel, post new videos every day or even twice a day.

With this kind of frequency, their subscribers are constantly reminded of the channel and are provided with more chances to interact with the company.

You need to make it a habit to post new videos regularly. If you don’t have the time to post a video a day, then you need to post a new video at least once a week.

Use an Angle

If you want your channel to be successful, then you need to find an angle that sets you apart from the crowd.

For example, if you have a cooking channel, creating videos that share recipes and cooking techniques won’t be enough to set you apart from the crowd.

You need to find a way to create a channel that is highly recognizable and make it easy to explain.

Quality Content

The quality of your videos plays a vital role in your success on YouTube. If your content doesn’t look professional, viewers won’t take you seriously.

This is especially critical if you are trying to launch a YouTube channel for your business.

You want to make sure that the equipment you use is high quality, whether it’s your smartphone that can shoot 4K video or an inexpensive HD video camera.

Incorporate Your Products Into Your Videos

The primary reason why businesses turn to YouTube is to add another marketing channel that will help their business grow.

One of the fundamental ways of doing this is by adding your products into your videos. Find a way to make your products an integral part of your video content.

International Content

YouTube has become an international craze, which means you have to cater to your local audience.

If English isn’t your native language, don’t worry, focus on the language that is native to your business and central market, and you’ll be able to do very well on the platform.

Deliver Entertainment

The majority of successful YouTube channels have found a way to incorporate some type of entertainment into their content.

Whatever your content is meant to find a way to deliver the message through entertainment.

Finding your groove and determining how you want to present your message will take some time.

However, if you include these six qualities in every video that you produce, you’ll be able to grow a successful channel for your business.

Best Strategies for Getting More YouTube Subscribers

As of 2019, video content is leading the way in content marketing, and YouTube is the leading platform for producing and sharing videos.

If you currently have a YouTube channel for your business, you may be wondering how you can get more subscribers and grow your YouTube channel.

Here are some of the best strategies to utilize to get more subscribers for your YouTube channel.

Configure YouTube Account Defaults

Just like branding, YouTube will allow you to add default settings for all of your future video uploads.

You can use this feature to ask your viewers to subscribe to your channel in every single video that you upload.

Not only does this remind viewers to subscribe to your channel but it can save you time in the long run.

Create a Plan for All Your Videos

You need to spend the time to decide what you want to create and what you want to focus on developing.

Try to avoid mimicking trending YouTube channels, and instead do what you love.

Your videos will perform better if you write a script because they can help you stay organized and on track with your message.

Learn How to Optimize Your Titles

The most important aspect of being successful on YouTube is being distinguishable from all the other videos on the platform.

One great way to accomplish this is by giving your videos unusual names. Doing this will increase the traffic to your videos based on curiosity alone.

Creating quirky titles for your videos will play a significant role in getting the views you need to improve your social proof factor.

Make the Most of Channel Customizations

If you want people to trust your brand on YouTube, then you have to make the most out of YouTube’s customization features.

Your viewers will respect and believe you if your channel looks professional.

If you already have a company website or blog, be sure to incorporate the same elements into the branding of your YouTube channel so that your business is easily recognizable across multiple platforms.

Use the Right Tools

There are a lot of great tools out there that can help you with your YouTube channel.

Using the right tools, from those that help you make videos, to those that can help you promote your videos, can help you increase the organic traffic that your YouTube channel sees.

These are just a few of the many strategies that you can use to promote your YouTube channel and grow your audiences.

Keep these simple tips in mind the next time you are looking to increase your subscribers on YouTube.

Easy Ways to Grow Your Audience on YouTube

With six out of ten people preferring to watch videos online rather than surfing channels on the T.V., it makes sense why brands are trying to build their presence on the powerful video platform.

Unfortunately, because there are so many videos being uploaded to the site daily, it can be challenging to get the views for the videos that you worked so hard to create.

Fortunately, there are several easy ways to grow your audience on YouTube.

Create Quality Content

The most important aspect of your YouTube channel and the thing that will bring you success is the content you produce.

Growing your audience on YouTube is just like increasing your fanbase on Facebook or your blog readership.

It all starts with great content.

It is essential that you remember that your content has to be valuable, memorable, and engaging if you want to grow your subscriber list on YouTube.

Use Call-to-Actions in Your Videos

Placing call-to-actions within your videos can help to promote engagement with your viewers and grow your channel.

You can use annotations in your video to get viewers to subscribe to your channel, or you can edit them into the final video so that they can blend seamlessly into the content.

Create Custom Links

You should already have a subscribe button placed on your YouTube channel for your viewers to see.

To increase engagement and get more subscribers, you can also create a custom link to add to your channel.

You can experiment with different call-to-actions to see which one gets the most clicks.

Link Your Website or Blog

YouTube provides you with the ability to connect your company website or blog to your YouTube channel.

This can help to improve the search results as well as provides a way to verify your channel is the official representation of your brand on YouTube.

You can also add keywords that are related to your channel to help improve the visibility of your channel in the search results.

Create a Channel Trailer

YouTube lets you use a video as a welcome trailer for your channel.

A welcome trailer doesn’t have to be long, but it is an excellent opportunity for you to let people know what your channel is about.

Growing your YouTube channel doesn’t mean merely doing a bit of marketing and promotional work.

You have to create the best content that you can and make sure that it provides value.

Growing your audience will take some time and hard work, but it will be well worth the effort in the long run.

The Best Ways to Grow Your YouTube Channel

When it comes to growing your YouTube channel one crucial thing that you need to remember is not to waste your time trying to get someone to watch your videos which never watches YouTube.

Instead, you need to focus your time and energy on those viewers who are already on YouTube.

Here are some of the best ways to grow your YouTube channel and find success for your business.

Comment on Other Channels

Chances are incredibly slim that someone will just happen to stumble on your freshly-created YouTube channel.

If you want to get your name out and gain interest in your channel, then you have to do some leg work.

Search through YouTube and find channels that are similar to yours. Take some time to watch their videos and provide thoughtful comments on their channels.

Other viewers and subscribers are more likely to click on your username to find out more about you.

Collaborate with Other YouTubers

If you want to grow your YouTube audience, one of the best ways is to collaborate with other YouTubers.

Luckily you don’t have to live near each other to accomplish this.

You can both create clips and send them into WeTransfer to be combined into a virtual collaboration video.

Collaborating with other YouTube channels is the best way to get your video in front of a massive number of subscribers.

Utilize the Description Box

The first two lines of your video description will appear in the search results for your video.

This makes it extremely important to make sure that you are utilizing the description box and including relevant keywords and data about your video.

The first line of the description needs to be about your video because this is how YouTube decides if your video is relevant to the searched terms.

However, make sure to include a link to your business website in the first couple of lines so that viewers can check out your business further.

Stick with a Thumbnail Theme

Avoid merely picking one of the three thumbnails that YouTube provides. Most of the time they are incredibly blurry and incredibly unflattering.

Your thumbnails are where you can get a little creative with your YouTube channel.

So take some time to really think about how to make your thumbnail pictures stand out.

If you want to grow your YouTube channel you have to put in some effort and time.

These four tips can help you get your YouTube up and running and ahead of the competition.

Top Tips for Promoting Your YouTube Channel

If you have an online business, one of the best things you can do is leverage the power of video and create a YouTube channel.

If you can grow a successful YouTube channel, then you will automatically notice an uptick in organic traffic to your website.

But how do you go about promoting your business channel on YouTube to get the most out of the platform?

Here are some of the top tips for promoting your YouTube channel.

Optimize Your YouTube Content

Search engine optimization isn’t just a strategy for driving more traffic to your website.

SEO is also essential for your YouTube channel if you want your content to be discoverable in the search rankings.

Make sure that you put relevant keywords throughout your channel profile, video titles and descriptions, and in your tags and annotations.

Take Advantage of Email Marketing

Publishing quality videos is a substantial first step in promoting your YouTube channel, but you have to make sure that your audience knows when you post new content.

The best way to do this is by delivering updates directly to their inbox. Email is still one of the best channels that you can use to reach your target audience.

Stay Active in the Community

It is no longer enough to merely create content regularly; you need to actively engage with your audience if you want to grow your YouTube channel.

If a viewer takes the time to comment on one of your videos, then you need to take the time to reply by interacting and answering their questions and feedback.

You also need to be active in niche communities by leaving comments on other channels and providing feedback on videos.

Promoting other YouTube channels and participating in the community shows your brand as an active and engaged YouTuber, which will catch the attention of your viewers.

Advertise Your Channel

If you want to reach new audiences, then you should consider trying one of YouTube’s various advertising options.

You can run an ad campaign through Google Ads, and utilize YouTube’s Creator Academy to ensure that the ads that you create for your videos resonate with your audience.

Run a Contest

When it comes to engaging more with your target audience, there are very few strategies that work as well as a contest. Everyone loves to get free stuff.

You can incentivize your viewers to subscribe to your channel by running giveaways.

You must offer prizes that will get your audience to take action and have a solid contest promotion strategy if you want this promotion tactic to work.

YouTube is a valuable and incredibly powerful social network.

The above tactics for promoting your channel will help you engage with your audience and build your YouTube channel.